Fonts in graphics pointers
Modern society is actively developing, extends their settlements: villages turn into cities, cities into metropolises. Each day thousands of people move across the city: in the morning – to work, in the evening – back home, over the weekend – to cultural establishments and parks, but not a lot of people think about the question “how did I manage to get to the destination point so quickly, since my city has a few hundreds of streets, tens of blocks, squares and dead ends and I could have turned the wrong way at any moment”.
Determining the contrast level of fonts
Thickness of the main and additional prime of the letter is determined by a ratio from the most bold to the most light one. This is explained by the fact that the writing of letters is done with various tools, with various pressure and angle of the feather. Additionally the fonts of the same name can be saturated in a different way.
Font categories
There are 5 categories of fonts: font with serifs, without serifs, handwritten, decorative and bastard type.
Kerning and tracking
In order to use the font successfully it is not enough to choose the font family. External view of the font directly depends on the density of the letter and spaces between them and between lines.
Fonts classification
This is quite an interesting topic, only for the fact that you have to face it on a daily basis. But it so happens that people simply do not pay attention to it. This is a wrong decision. Font is a work of art, sometimes it is successful, sometimes not.
How to chose font
Among a great number of all kinds of fonts you have to make the right selection of the font depending on where you are going to use it. Each font has its name and even such fonts exist which are presented by a drawing and main view. This particular drawing is the most attractive for the viewer and that is why it should entirely match the main inscription. Font also has to accentuate the main point of text.
Usage of fonts
Not a single designer in his work can do without a font; at times it takes the most important place in any placard or advertisement. If there is no font – there is no book, no magazine, no good looking label. Fonts can warn, point to something and offer something.
Fonts in advertisements
There is a great variety of fonts in the world. Each font has its own name, some even are presented in various options with the usage of main type and the drawing. Optimum option of the font out of offered number of fonts can only be chosen by an artist-specialist that is working in advertisement. At that he will carry out the selection for each specific case.
Font from a psychological point of view
Psychologists unanimously claim that with the usage of font you can express mood and approach of human to the text during reading. This is an absolutely established fact since geometric forms heavily influence both psychological and emotional mood of the person. All fonts are very different from one another. If you type the exact same word but with different fonts then they will heavily differ from one another based on their shape.
Fonts for websites
Today there is already a great amount of criterions which should be adhered to when building a website. One of the most important ones is the right selection of font. Since the visitor will take in the information from the website with the usage of font. It is highly likely that the font that is difficult to read would not attract any attention; the reader will simply leave the site and won’t even bother.